Branding is the process of making a product known to the public and differentiates itself from competitors. Marketing in today’s world is tough. The most important asset of a company, after their product or service, is their logo. They go hand-in-hand: Product and Recognition. Consider Nike – their “swoosh” is known world-wide. How about the logos for Apple, Coca-Cola, Google, or Starbucks? These people are not shy about putting that logo out there and getting it known. And you should be working to do the same for your business!
There are so many things that compete for a potential customer’s eye and attention today. A recognizable symbol can be a great advantage for a company. Businesses are always looking for a way to enhance their visual appearance and be memorable. Your company’s branding, therefore, is extremely important.
BRANDING SPREADS YOUR BUSINESS NAME
Branding can be accomplished through advertising, community involvement, commercials, and you know where else? Stamped concrete. What is that, you ask? Stamped concrete can add an attractive element of design to your facility, especially if your building appears somewhat bland, boxy, or unattractive to you. And it can be done with subtlety or brazenly shown off!
Stamped Concrete Provide A Unique Branding Possibility
The cool thing about stamped concrete is it can be added just about anywhere in your concrete facility and surroundings.
- Stamp the exterior sides of your concrete building to create a stunning visual
- Place concrete stamps in your your parking lot
- Stamp the concrete sidewalk that runs in front of your building
- Put concrete stamps on your inside flooring
- Place a large concrete stamp just outside the entrance or foyer of your building
Try to place your concrete stamps in places that the eyes naturally fall. People will not only see your brand but remember it after they leave! This makes your concrete stamp branding strategy much more effective.
Of course, Not every piece of concrete in your facility needs to be stamped to spread your business name. Gaudy is not the answer, taste and restraint are critical for your branding.
If you are interested in applying stamped concrete to your branding strategy, contact Sensible Concrete today to learn how! Our professionals have years of experience in this field and will do everything possible to make sure that your concrete stamp turns into a great branding opportunity for your company.